TAB has unveiled a new Australian first showcase betting Auditorium at the Gold Coast Turf Club, the first next generation retail venue on a racetrack, featuring world class wagering facilities ahead of the Magic Millions Race Day.

The TAB Auditorium is one of the first projects part of a national upgrade of the retail network which will see venues at racetracks, pubs and clubs upgraded to give customers a unique betting experience.

The Gold Coast Turf Club is one of Queensland’s fastest growing race clubs, and TAB is proud to partner with them to open the first on course venue of its kind in Australia.

The new venue will be ready for punters for Saturday’s Magic Millions Race Day, and TAB expects one of the busiest oncourse turnover days in the venue.

Chief Customer Officer Jenni Barnett said the TAB Auditorium is a game changer for clubs who partner with TAB.

“This is a totally new offering and customer experience from Tab – everything from the Brand, seating, screens, education spaces, betting zones, and the way we showcase sport and racing for different audiences has been reimagined’’ she said.

“TAB is the only wagering company in Australia that offers a digital, retail, television and radio broadcast capability to assist each race club to innovate and grow, and this new venue is an example of that. Most importantly it highlights what can be achieved between great partnerships. This has been a joint innovation of TAB and the Gold Coast Turf Club.

“We’re thrilled to unveil this fresh and modernised showcase venue today, highlighting TAB’s first class, unique proposition for our end-to-end partners which we believe will entice more punters to the track.”

Steve Lines, Chief Executive Officer at the Gold Coast Turf Club said:

“The brand new TAB Auditorium forms a key part of our overarching strategy with TAB in delivering an innovative digital facility for consumers to immerse themselves in as the new pinnacle for sports entertainment on the Gold Coast.”

“It offers one of the most modern digital experiences on any racecourse Australia, setting a new benchmark for venues across Australia.”

TAB’s Chief Operating Officer Paul Carew added “We’re revolutionising the retail experience for customers with next generation retail upgrades that include larger screens than ever before, better in venue deals, and promotions to drive value for customers and our partners by offering a complete
wagering experience in venue connecting Sky, the TAB app and the Tote.”